Market research
interviewers
Description
Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.
Tasks
- approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.
- records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer
- collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews
- collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.
Educational Requirements
There are no formal academic entry requirements. Training is typically provided on-the-job. NVQs/ SVQs in Market Research (Interviewing) are available at Level 2.
