The Great Barnfield Road Trip has begun!

A ground-breaking student recruitment campaign is being launched by Barnfield College this summer.

The College, the largest in Bedfordshire, decided on the innovative approach to better illustrate to school-leavers and other potential students the life-changing benefits of qualifications.

The student can follow The Great Barnfield Road Trip to discover what happens at College and the potential for personal success and achievement. Several successful Barnfield graduates tell their own stories about how they are making their way in the world.

The imaginative campaign, Barnfield's biggest to date, is running across TV, radio, newspapers, buses and street furniture.

It is being supported by a series of exciting roadshows with plenty of free gifts for visitors and a competition offering an iphone and other top prizes.

The campaign, which is also running on Facebook and Twitter, is being organised by leading agencies Adessi and Publicasity.